Social Media Specialist

2 days ago


Jakarta, Indonesia PT Berlian Sistem Informasi Full time

Develop social media strategy aligned with HR goals (talent acquisition, employer branding, employee engagement, and internal communications)
- Create engaging and relevant content for social media platforms, including written posts, images, videos, and infographics.
- Identify target audiences, key messages, and target to measure the success of social media campaigns.
- Monitor and engage with the social media community, responding to comments, messages, and inquiries.
- Support the HR team in showcasing the organization's culture, values, and employer brand and also promote job postings and/or recruitment campaigns through social media platforms.
- Share employee testimonials, success stories, and highlights.
- Promote internal events, recognition programs, learning opportunities, employee-generated content and communicate HR policies, procedures, and updates to employees.
- Track and analyze social media metrics (including engagement rates, reach, impressions, and follower growth) and provide reports on social media performance and insights..

**Minimum Qualifications**:

- Proven work experience in social media management, digital marketing, or related roles.
- In-depth knowledge of social media platforms, including LinkedIn, Twitter, Facebook, Instagram, and emerging platforms.
- Strong understanding of social media analytics and reporting tools.
- Excellent written and verbal communication skills, with the ability to adapt content for different platforms and target audiences.
- Creative mindset with the ability to develop engaging content and storytelling for social media.
- Strong analytical skills and the ability to interpret data and insights.

**Jobs Summary**:

- JOB LEVEL- Associate / Supervisor- JOB CATEGORY- Media and Creatives- EDUCATIONAL REQUIREMENT- Bachelor's degree graduate- OFFICE ADDRESS- KTB Annex Building. Jl. Jendral A. Yani Pulomas. Jakarta 13120, East Jakarta, DKI Jakarta, Indonesia- INDUSTRY- Information Technology / IT



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