Assistant Manager, International Marketing

3 months ago

Jakarta, Indonesia Universal Music Group Full time

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Summary:
Responsible to promote and market our new releases or catalogues from UMG global acts in Indonesia. This role needs to identify the fans and the right media to engage them, and needs to coordinate closely with regional/global marketing team.

About the role:
- Support the International Marketing Manager in developing and executing marketing plan for all international & regional repertoire product priority/potential releases/assigned projects. Marketing plan must be accompanied with a P&L which will include break-even analysis and budget investment percentage.- Monitor and review all the promotion activities and marketing campaigns based on historical report data and market trend, especially in digital.- Identify and develop creative strategy for potential international & regional products/repertoire- Work with other 3rd party for artist’s concert in Indonesia/overseas and look for the opportunity to boost up the revenue during artist tour/concert such as: album bundling, digital campaign, flyaway, etc.- Create monthly report for all International repertoire to review performance, execution, and plan.- Weekly battle for new single(s) promotion on DSPs as well as Radio Service to all radio stations (around 400 radio nationwide).- Actively sharing ideas and update promo/activity report that already and still running (Chart, Airplay, articles) to Regional Office or Repertoire Owner.

Desirable Traits:
- Big fan of Music, especially in International Music- At least 3 years of Marketing experience- General knowledge of all departments within a label, including Digital, publicity, A&R, creative, production and promotion- Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines- Creativity and willingness to think outside the box- Strong teamwork skills and communication abilities with the ability to write and convey marketing plans/efforts to executives and management- Must be innovative with a high degree of energy, flexibility and interpersonal skills.- Must be adaptable and able to establish good relationships- Proficiency in Microsoft Office programs, including PowerPoint, Excel, Outlook, Word- Fluent in English and Bahasa, to be able to communicate smoothly with all other regions

Note: Only shortlisted applicants will be contacted.

About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

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