Journey Strategist
6 months ago
**About the role**
We are seeking a highly motivated Journey Strategist to join our growing team. In this role, you will play a critical part in crafting user journeys that deliver a 10-star experience. You will work closely with the Program Management team to evaluate existing journeys, identify areas for improvement, and develop strategies to optimize the user experience across all touchpoints.
- **Responsibilities**
- Partner with the Program Management team to understand user needs and program goals.
- Partnering with Insight Factory team to conduct user research (surveys, interviews, etc.) to gather data and insights on user journeys.
- Analyze user data and identify opportunities for improvement in the user experience.
- Develop and document user journey maps, highlighting key touchpoints, pain points, and opportunities.
- Craft compelling narratives that illustrate the user journey and recommend improvements.
- Collaborate with cross-functional teams (design, development, marketing) to implement journey optimization strategies.
- Track and measure the impact of journey improvements on key metrics (e.g., user satisfaction, conversion rates).
- Stay up-to-date on best practices in user experience (UX) design and customer journey mapping.
**Requirements**:
- Minimum 3 years of experience in product management, user experience, user experience research, customer journey mapping, or a related field.
- Strong analytical skills with the ability to identify patterns and trends in user data.
- Excellent communication and storytelling skills, both written and verbal.
- Ability to work independently and as part of a cross-functional team.
- Experience with user research methodologies (surveys, interviews, usability testing).