Digital Planning Manager, E-commerce, Jakarta
6 days ago
**Responsibilities**:
- Develop and execute coordinated multi-channel launch and digital marketing plans that build conversion intent and action for key products
- Drive end-to-end initiatives and tactical actions that drive business results
- Manage campaigns including establishing communication, tracking weekly results and other account metrics, and taking required action to capitalize on opportunities identified
- Uncover and communicate consumer insights to drive actionable conclusions and recommendations relative to story development, messaging, communication and launch plans
- Collect and use data to inform new campaigns and the evaluation of existing campaigns
- Brief and continuously collaborate with the content & creative team who will deliver campaign assets
- Drive achievement of campaign objectives and KPI targets
- Increase digital customer engagement and acquisition
- Develop targeted marketing campaign plans to drive qualified traffic and revenue-building activities
- Generate new ideas to drive conversion and build and execute successful business plans
- Assist with defining the ROI of all proposed plans and report on the actual ROI post-implementation based on performance
- Collaborate with Analytics & Reporting Department to prepare and present KPI’s in weekly and monthly reporting meetings to senior management and brand owners
- Define key measures of success and provide transparency into performance of those initiatives
**Requirements**:
- At least 2 years of working experience in a Retail or Ecommerce in a similar Marketing Role
- A minimum of Bachelor’s Degree in marketing or related field required We are looking for someone who understands working with data, establishing digital program
- Strong Communicator
- Strong analytical thinking
- Experienced in using excel Highly motivated and willing to learn new thing
- Must be able to communicate in Bahasa and EnglishDiploma or Bachelor degree holder any field.
**Required Skills**:
Messaging Working Experience Metrics Excel Campaigns Analytics E-commerce Retail Digital Marketing reporting Communication Planning Marketing Business Management
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