Digital Marketing Executive

4 days ago

Jakarta, Indonesia ZALORA SOUTH EAST ASIA PTE LTD Full time

Responsibilities:

- Plan and execute performance marketing campaigns:

- Develop and implement performance marketing strategies to drive user acquisition, conversion, and revenue generation for ecommerce.
- Manage end-to-end campaign execution, including budget allocation, creative development, audience targeting, and performance tracking.
- Optimize campaign performance based on key metrics such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates.
- Channel management:

- Expertly manage paid channels, including Google Ads, Facebook Ads Manager, and TikTok Ads, to maximize campaign effectiveness.
- Conduct keyword research, ad copywriting, and A/B testing to optimize search and display campaigns.
- Stay updated with platform changes, algorithm updates, and emerging trends to ensure campaigns remain competitive.
- Performance tracking and reporting:

- Monitor campaign performance using analytics tools and provide regular reports on key performance indicators (KPIs) to stakeholders.
- Analyze data to identify trends, insights, and areas for optimization.
- Make data-driven recommendations to improve campaign performance, targeting, and conversion rates.
- Collaborate with cross-functional teams:

- Coordinate with creative teams to develop engaging and compelling ad creatives that align with campaign goals.
- Work closely with the ecommerce team to align marketing efforts with product launches, promotions, and sales events.
- Collaborate with data analysts to gain insights into customer behavior and target audiences effectively.

Requirements:

- Experience:

- Proven experience as a Digital Marketing Executive, specializing in performance marketing for ecommerce.
- Demonstrated success in managing and optimizing paid campaigns across Google Ads, Facebook Ads Manager, and TikTok Ads.
- Experience with app install campaigns, search campaigns, display advertising, and video campaigns is highly desirable.
- Technical expertise:

- In-depth knowledge of paid advertising platforms, including Google Ads, Facebook Ads Manager, and TikTok Ads.
- Proficiency in campaign setup, optimization, audience targeting, and bid management.
- Familiarity with tracking and analytics tools, such as Google Analytics, to monitor campaign performance and generate actionable insights.
- Analytical skills:

- Strong analytical abilities with the ability to interpret data and draw meaningful conclusions.
- Proficiency in Excel or Google Sheets for data analysis, reporting, and performance tracking.
- Familiarity with analytics tools like Tableau will be an distinct advantage
- Strategic mindset:

- Ability to develop and execute performance marketing strategies aligned with ecommerce goals and KPIs.
- Strong understanding of customer journey mapping, segmentation, and targeting.
- Communication and collaboration:

- Excellent communication skills with the ability to articulate ideas, collaborate with cross-functional teams, and present campaign performance reports to stakeholders.
- Strong project management skills to handle multiple campaigns and deadlines effectively.
- Continuous learning:

- Passion for staying updated with the latest trends, tools, and best practices in digital marketing, specifically performance marketing for ecommerce.
- Willingness to learn and adapt to new platforms and technologies.

**The ZALORA Story**

ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

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