Store Marketing Specialist
3 months ago
**Store Marketing Specialist**
Job Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Previous experience in food and beverage industry, or a similar role.
- Strong analytical skills to assess marketing effectiveness.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively with cross-functional teams.
- Understanding of retail operations and customer behavior.
- Awareness of current marketing trends and best practices.
**Responsibilities**:
- Develop and implement localized marketing strategies to drive traffic and sales.
- Plan and execute in-store promotions, events, and campaigns to enhance customer engagement.
- Ensure consistency of brand messaging and visual standards across all marketing materials.
- Work closely with store management and merchandising teams to align marketing initiatives with sales goals.
- Conduct market research to identify customer needs and preferences, and adjust strategies accordingly.
- Analyze the performance of marketing campaigns and adjust strategies based on data and feedback.
- Build relationships with local businesses and organizations to enhance community presence and support.
- Assist in managing the marketing budget, ensuring cost-effective allocation of resources.
- Prepare reports on marketing activities and results, presenting insights to management for future planning.
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