Digital Performance Specialist
2 weeks ago
**Responsibilities**:
- Merencanakan dan melaksanakan semua aktivitas akuisisi digital menggunakan platform iklan termasuk SEM, social media, display advertising campaigns, affiliate marketing, programmatic, dll
- Memaksimalkan anggaran secara efektif untuk mencapai KPI maksimum menjaga CAC pada tingkat optimal.
- Bertanggung jawab untuk berkoordinasi dan mengelola komunikasi dengan banyak vendor dan Third party Trackers untuk mencapai tujuan akuisisi.
- Mengukur dan melaporkan kinerja semua kampanye pemasaran digital, dan nilai terhadap target (ROI dan KPI).
- Mengidentifikasi trend dan insights, serta mengoptimalkan spend and performance based on the insights.
- Menganalisa & mengevaluasi pengalaman pelanggan end-to-end di berbagai channel dan customer touch points
- Merencanakan dan membuat kampanye A-B test skala kecil untuk mengoptimalkan kinerja kampanye dan materi iklan dengan lebih baik.
- Menyarankan digital channel baru yang berpotensi meningkatkan jumlah pelanggan baru dengan cara yang efisien.
**Salary**: From Rp5,200,000 per month
Ability to commute/relocate:
- Surabaya: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Paid Advertising: 2 years (required)
- SEO Optimized: 2 years (required)
- ROI / ROAS: 1 year (required)
- Campaign Reach: 2 years (preferred)
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