Performance Marketing

4 days ago

Tangerang Selatan, Banten, Indonesia PT BOTANIKA ANUGRAH JAYA Penuh waktu Rp 300 - Rp 600 Kontrak

About us

We're a dynamic and innovative company committed to delivering exceptional products and services to our customers. We pride ourselves on our forward-thinking approach, creative excellence, and dedication to sustainable growth. Our team thrives on collaboration, continuous improvement, and a shared passion for driving business success through strategic marketing and digital innovation.

About the role

We are seeking an experienced Performance Marketing/Growth & Affiliate Marketing Manager to join our Marketing & Communications team. In this role, you will lead and oversee our digital marketing initiatives, ensuring strategic alignment with company objectives whilst driving measurable results across all digital channels. You will play a crucial role in developing, implementing, and optimizing our digital contents, marketing campaigns, whilst providing leadership and mentorship to your team. This position is essential to strengthening our online presence and achieving our marketing goals in an increasingly competitive digital landscape.

Key responsibilities

  • Supervise and manage content creation, execute comprehensive strategies across search engines, social media, email, and other online channels
  • Monitor and analyze campaign & ADS performance using key metrics and analytics tools, providing regular reports and actionable insights to senior management
  • Optimize digital advertising spend and improve conversion rates through A/B testing and data-driven decision-making
  • Manage search engine optimization (SEO) and search engine marketing (SEM) activities to increase organic and paid visibility
  • Oversee social media management, content creation, and community engagement across all platforms
  • Collaborate with cross-functional teams including sales, content, and product teams to ensure cohesive marketing efforts
  • Stay updated with industry trends, emerging technologies, and best practices in digital marketing, and implement innovations within the team
  • Manage relationships with digital marketing agencies and vendors as required
  • Manage teams

What we're looking for

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Minimum 5-7 years of experience in digital marketing, with at least 4 years in a supervisory or leadership role
  • Minimum 3 years experience managing CRM, Meta Ads, Tiktok Ads, Shopee Ads, Google Analytics, Google Ads, Facebook Business Manager, and marketing automation software
  • Minimium 3 years experience in managing and creating contents.
  • Minimum 3 years experience in Retail.
  • Proven expertise in search engine marketing (SEM), search engine optimization (SEO), social media marketing, and paid digital advertising
  • Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
  • Demonstrated experience in managing digital marketing budgets and delivering ROI
  • Outstanding leadership and team management capabilities with the ability to mentor and develop junior staff
  • Excellent written and verbal communication skills in both Indonesian and English
  • Strong project management skills with the ability to manage multiple campaigns simultaneously
  • Creative thinking combined with a data-driven approach to problem-solving
  • Experience in the consumer goods, retail, or e-commerce industries is preferred

What we offer

We are committed to creating a workplace where our team members feel valued, supported, and motivated to achieve excellence.