Senior Public Relations Specialist
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Company Description
NEXA is a next-level digital experience company that goes beyond providing internet services to act as a trusted partner for all digital needs. The organization focuses on delivering reliable connectivity and user-friendly solutions that help individuals and businesses thrive in an increasingly connected world. NEXA fosters a collaborative environment where team members can innovate and contribute to meaningful digital experiences. The company values customer-centric thinking, technical curiosity, and a commitment to continuous improvement.
Role Description
The Senior Public Relations Specialist is a full-time, on-site role based in Semarang. This position is responsible for developing and executing PR strategies that enhance NEXA’s brand reputation and strengthen relationships with media and key stakeholders. Day-to-day activities include drafting and distributing press releases, preparing media kits, coordinating interviews, and managing responses to media inquiries. The specialist will monitor public sentiment, support crisis communications, and ensure consistent, clear messaging across channels. The role also involves collaborating with marketing, product, and leadership teams to align communication plans with business objectives and support major company announcements, events, and campaigns.
Qualifications
- Demonstrated expertise in Public Relations and Media Relations, with experience managing brand visibility and stakeholder engagement.
- Strong skills in Press Releases and Strategic Communications, including the ability to craft clear, persuasive messaging for diverse audiences.
- Excellent Communication skills, both written and verbal, with the ability to present complex information in an accessible way.
- Proven experience in developing and implementing PR strategies for technology, telecommunications, or digital services sectors is preferred.
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent practical experience.
- Ability to work on-site in Semarang, collaborate across teams, and manage multiple projects and deadlines with attention to detail.
- Familiarity with social media, digital storytelling, and basic analytics tools to measure PR impact is an advantage.
- Strong interpersonal skills, sound judgment, and a proactive approach to problem-solving and crisis response.