Specialist Digital Advertising E-Commerce
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Specialist Digital Advertising E-Commerce
This role involves managing paid advertising campaigns across multiple platforms and optimizing e-commerce operations to drive sales and business growth.
Key responsibilities
Create, set up, and run paid ads on platforms such as Meta Ads (Instagram/Facebook), TikTok Ads, Google Ads, and Marketplace Ads (Shopee Ads, Tokopedia Ads)
Manage daily and monthly advertising budgets efficiently and with precise targeting
Monitor key metrics including ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost Per Click), Conversion Rate, and AOV (Average Order Value)
Optimize product listings, store pages, and seasonal promotions/campaigns on marketplaces
Coordinate with design and copywriting teams for advertising materials
Analyze advertising performance and daily/monthly sales data to generate actionable business insights
Prepare regular reports to management on campaign effectiveness
Follow digital trends, consumer behavior, and changes in advertising platform algorithms and new features
About you
Knowledge of e-commerce operations and marketplace optimization
Ability to analyze data and translate performance metrics into actionable insights
Experience with budget management and campaign optimization