Specialist Digital Advertising E-Commerce

5 days ago

Kota Semarang, Jawa Tengah, Indonesia Plastic Houseware Penuh waktu Rp 201 - Rp 312 Kontrak

Specialist Digital Advertising E-Commerce

This role involves managing paid advertising campaigns across multiple platforms and optimizing e-commerce operations to drive sales and business growth.

Key responsibilities

Create, set up, and run paid ads on platforms such as Meta Ads (Instagram/Facebook), TikTok Ads, Google Ads, and Marketplace Ads (Shopee Ads, Tokopedia Ads)

Manage daily and monthly advertising budgets efficiently and with precise targeting

Monitor key metrics including ROAS (Return on Ad Spend), CTR (Click-Through Rate), CPC (Cost Per Click), Conversion Rate, and AOV (Average Order Value)

Optimize product listings, store pages, and seasonal promotions/campaigns on marketplaces

Coordinate with design and copywriting teams for advertising materials

Analyze advertising performance and daily/monthly sales data to generate actionable business insights

Prepare regular reports to management on campaign effectiveness

Follow digital trends, consumer behavior, and changes in advertising platform algorithms and new features

About you

Knowledge of e-commerce operations and marketplace optimization

Ability to analyze data and translate performance metrics into actionable insights

Experience with budget management and campaign optimization