Brand Social Media Specialist

2 days ago

Jakarta Pusat, Jawa, Indonesia Peoplyee Penuh waktu Rp 133,92 - Rp 256,68/tahun

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Jakarta

Job Information

Medical & Healthcare

Communicative

Other Languages

Chinese

Jobs Description

Manage the daily operations of the brand's official social media accounts, including Instagram, TikTok, and Facebook.
Develop content calendars and ensure consistent, timely content production and publication across all platforms.
Plan visual, short-form video, and livestream content aligned with the brand's positioning and identity.
Maintain high standards for visual consistency and copywriting quality while handling basic shooting and editing or coordinating with external production resources.
Monitor social media trends, trending topics, and competitor activities to create timely content that increases exposure and engagement.
Support product launches, brand events, and channel activities through effective social media communication.
Collaborate with electronic commerce, Key Opinion Leader, and event teams to develop an integrated customer conversion funnel.
Manage comments, direct messages, and online communities to strengthen brand affinity and encourage positive customer advocacy.
Monitor follower growth, engagement rates, and content performance, and prepare monthly performance reports.
Use data insights to continuously optimize content strategies and improve account performance.
Coordinate with cross-border teams to manage content schedules and ensure consistent brand messaging across platforms.

Jobs Requirements

Language: Mandarin proficiency sufficient for use as a working language.
Experience: Minimum 2 years of experience in brand social media or new media operations.
Experience in fast-moving consumer goods, beauty, or personal care is required.
Strong understanding of the algorithms and operating mechanisms of at least 1–2 major social media platforms, such as Instagram and TikTok, supported by proven experience or successful account management cases.
Strong content creation capabilities, including aesthetic judgment, copywriting skills, and the ability to identify content with viral potential.
Proven experience independently producing high-performing or viral content is preferred.
Strong analytical skills and the ability to use platform analytics and other tools to evaluate and optimize content performance.
Strong execution and multitasking skills, with the ability to manage multiple social media accounts and platforms simultaneously.