Brand Specialist

4 days ago

Jakarta Pusat, Jawa, Indonesia PT Korea Tomorrow & Global TSPM Penuh waktu Rp 300 - Rp 600 Kontrak

Key Responsibilities

  • Drive brand development, innovation, and new product development initiatives
  • Manage brand positioning, portfolio, equity, and lifecycle
  • Analyze consumer insights, market trends, and brand performance to identify growth opportunities
  • Support STP and execution of the 4Ps Marketing Mix
  • Coordinate campaigns and product launches across cross-functional teams
  • Develop Key Visuals and POSM strategies to strengthen brand communication

Required Skills & Qualifications

  • Strong analytical, strategic thinking, and problem-solving skills
  • Solid understanding of brand and marketing fundamentals
  • Strong communication, presentation, and media knowledge
  • Good project management and execution capabilities
  • Proficient in Microsoft Office (Excel, Word, and PowerPoint)
  • Creative, proactive, and able to turn insights into actionable brand initiatives