Senior Digital Marketing Manager

3 weeks ago


Jakarta, Jakarta, Indonesia Michael Page Indonesia Full time

About Our Client

The client is a growing beauty company.

Job Description

Develop comprehensive marketing strategies and plans to support brand objectives and drive revenue growth.Conduct market research and analyze consumer insights, trends, and competitive landscape to inform marketing strategies and campaign development.Collaborate with cross-functional teams, including product development, creative, and digital marketing, to create impactful and integrated marketing campaigns.Identify, recruit, and manage Key Opinion Leaders (KOLs) who align with our brand values and target audience.Build strong relationships with KOLs, negotiate partnerships, and collaborate on content creation, endorsements, and event appearances.Develop and implement KOL activation strategies to leverage their influence, reach, and engagement across multiple channels.Track and measure the effectiveness of KOL collaborations, using data and analytics to evaluate campaign performance and optimize strategies.Stay up-to-date with emerging trends, technologies, and best practices in influencer marketing and KOL management.Collaborate with social media and PR teams to ensure consistent brand messaging and maximum exposure across all marketing channels.Monitor marketing budgets, allocate resources effectively, and provide timely reporting on campaign performance and ROI. The Successful Applicant Proven experience as a Marketing Strategist, preferably within the beauty industry.Demonstrated success in developing and implementing innovative marketing strategies that drive brand awareness and revenue growth.Strong understanding of KOL management and influencer marketing, with a network of KOL contacts in the beauty industry.Excellent interpersonal and relationship-building skills, with the ability to effectively engage and collaborate with KOLs.Analytical mindset with the ability to gather and interpret data to drive insights and optimize marketing strategies.Creative thinker with the ability to develop compelling marketing campaigns and content.Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.Proficiency in social media platforms, digital marketing tools, and analytics platforms.Excellent verbal and written communication skills. What's on Offer Good salary packageWorking in a fast paced company

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