Senior Marketing Strategist

5 days ago

Jakarta, Indonesia Garena Full time

Jakarta Marketing Experienced (Individual Contributor)

Senior Marketing Strategist is designed for marketing professionals who are passionate in driving business growth while focusing on data and creativity, balancing multiple channels, and working in a fast-paced environment. You will lead end-to-end campaign development from planning and execution to continuous optimization to achieve strategic business objectives and deliver measurable results.

**Job Description**:

- Drive hyperlocal marketing campaign strategy, from planning, logistics, implementation and continuous evaluation.
- This entails preliminary research and alignment with local stakeholders and by extension, external partners, throughout the planning and implementation.
- Fully leverage on the product offerings (events, revenue contents) to ensure lower channel cost
- Closely monitor marketing funnel KPIs and fluidly navigate and adapt/readjust on the go, to drive end results, and maintain close alignment with key stakeholders.
- Develop and implement comprehensive marketing strategies to drive adoption and usage of the payment channel product
- Identify target user segments and develop targeted marketing campaigns to reach and engage them effectively
- Conduct market research and competitive analysis to stay informed about industry trends, user needs, and competitor offerings
- Analyze marketing campaign performance and user feedback to optimize strategies and tactics for maximum effectiveness

Job Requirements
- Minimum 4-7 years of proven experience in marketing or a related field, with a strong track record in planning and executing end-to-end marketing campaigns.
- Highly creative; able to see the big picture and level up the team's creative ideas, but detailed and meticulous in analysis, tracking, and metrics
- Excellent project management skills; independent in managing and executing projects with experience in leading a project or a team
- Excellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teams
- Highly passionate about games with a good knowledge of the gaming industry in Indonesia; having a deeper curiosity for game products and the industry's best practice

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