Marketing Campaign Lead

Grocery shopping is easy, said no one ever Nobody likes cardio in the supermarket, looking for an empty parking bay, lining up, and traffic jams. There is more to life than just reaching for that loaf of bread on the top shelf at the store. Enter the solution

We are HappyFresh, Southeast Asia’s leading grocery e-commerce company that is hell-bent on delivering a simplified life by revolutionizing how you and many households get their groceries.

Our HappyFresh app grants access to over 400 partnered supermarkets and specialty stores that echo our cause to change the grocery shopping landscape.

Customers can also shop from our HappyFresh Supermarket, which offers greater shopping flexibility. Enjoy express and scheduled grocery deliveries, fewer out-of-stock moments, competitive prices, and more.

We hold through 5 cultural pillars that serve as our mantra behind our day-to-day tasks and interactions with our teammates, laying the foundation for more conducive and productive work culture. They are:
Customer, Customer, Customer
- Ownership and Deliver Impact
- Team Player
- Openness
- Self Mastery

Beyond our strive toward solving the grocery shopping problem, we look to address the needs and wants of local communities and create a future where groceries will never be a problem in the modern world.

**About The Role**
- A crucial role in the marketing department focuses on consumer understanding to help business growth. The Marketing Campaign Lead will be responsible for both growing new & repeat users through several marketing efforts from managing the coordination of brand/awareness campaigns to leading the implementation of in-app campaigns. Strong project management skill is needed as well as a thorough understanding of consumers

**What will you do**:

- Manage integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Coordinate with multiple stakeholders needed to execute the campaign (commercial, business, creative, online & offline channels, PR, CRM & campaign operation teams)
- Supervise the execution, monitoring, and measurement of marketing campaigns
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects

**What will you need**:

- Bachelor's degree in communication, digital marketing, or related fields
- +3 years of related job experience in e-commerce marketing campaign
- Strong problem-solving skills
- Exceptional communication and project management skills
- Ability to manage several marketing campaigns simultaneously
- A good understanding of current marketing trends
- Pay attention to details, and be able to work independently or collaboratively
- Have a can-do attitude to explore and try new challenges

**What's in it for you**:

- HappyFit: fun exercise programs alongside professional trainers.
- HappyMind: free psychological consultation to keep your mental health on track.
- HappyBenefit: allowance for health activities and health-related items.
- LinkedIn Learning access for all courses
- Discounts on grocery shopping on our HappyFresh app.
- Competitive compensation package including medical, dental, maternal insurance, and more.
- No Meeting Thursday: an internal initiative for HappyFreshers to engage in deeper work task focus without distractions.
- Additional 1-day annual leave for each work anniversary.
- Birthday leave.
- Occasional celebration for team engagements.
- All-access to snacks in our pantry.
- Hybrid working environment with dynamic and international colleagues.

**What You Will be Part of**

Meet, collaborate, and flex your skills alongside talented and driven problem-solvers from all walks of life. We applaud a hungry-to-learn and a proactive attitude in helping other HappyFreshers within and beyond your departmental borders in their time of need. All while striving for the same goal - to deliver a simplified life.

We place safety for HappyFreshers first. Hence why, we take extensive measures to ensure you stay safe and healthy in body, mind, and soul through our various online and offline activities.