Copywriter

1 hour ago

Jakarta, Indonesia Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Copywriter (Indonesia)**

As the Copywriter for one of the leading entertainment clients on a mission to connect audiences to those chill moments, Your words will reach and ideally move, engage and nurture a diverse group of audiences. In this journey, you are not alone; and will work hand-in-glove with a group of creatives to develop disruptive and impactful work.

You’ll be working in a fast-paced environment while helping to monitor and evolve the local market’s contents constantly. You are a storyteller passionate about creating stories and will be a fierce guardian and brand custodian through the client’s tone of voice.
- **_Please share with us your portfolio to be considered for the role._**

Role:

- You will be responsible for always-on social content curation efforts, from research and ideation to final expression.
- You are also expected to flex your copywriting expertise to support digital marketing initiatives and brand campaign efforts across functions.
- You will play a crucial role within the content team and be a vocal advocate for the newest and boldest trends in copywriting and creativity.
- You should be ever ready to evolve, investigate, pilot and change the courses based on insights and learnings in the spirit of delivering optimal performance and creative excellence.
- Plan and pen always-on digital/social media editorial content in line with existing content strategy for Facebook, Twitter and LinkedIn.
- Localise and nuance global/regional campaigns through copy for increased local relevance.
- Partner with designers to produce visuals that are social-by-design.
- Ideate creative campaigns and executions for heat moments and product launches.
- Proactive finessing and optimisation of copy to improve social content performance.
- Lead internal sharing on creativity, copywriting and social content best practices; and champion creative excellence.
- Coordinate communication across a range of regional stakeholders in a matrix organisation.
- Research industry topics to spot new content worth sharing.
- Develop internal communication materials.

You:

- 6+ years of copywriting experience, with prior experience and a proven track record in social media and digital content strategy within an agency, consultancy or technology companies
- Passionate about all things content marketing, content creation, social and creative
- Ability to work autonomously with a self-starter attitude in a start-up-like environment.
- Strong project management skills, and ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
- Exceptional verbal and written English communications and presentation skills and, ideally, fluent in Bahasa Indonesia to support local projects

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