Social Media Strategist
6 days ago
**Summary**
We're hiring a **Social Media Strategist** with 3-4 years of experience to grow our brand's presence on Instagram & TikTok.
**Responsibilities**
- **Develop content strategies** tailored for Instagram and TikTok that align with brand positioning, audience behavior, and seasonal moments
- ** Build and manage content calendars** to ensure consistency and timeliness across key categories
- ** Lead campaign planning** for product launches, seasonal promos, and campaign collaborations
- ** Create briefs and collaborate** closely with content creators, designers, video editors, and KOL teams to bring ideas to life
- ** Monitor, analyze, and report** on content performance using key metrics (engagement rate, reach, views, saves, shares)
- ** Stay ahead of trends**, new formats, platform algorithm changes, and viral opportunities on TikTok and Instagram
**Requirements**:
- 3-4 years of experience in social media or digital marketing, preferably in the beauty industry
- Proven ability to craft high-performing content strategies for Instagram and TikTok
- Strong sense of content hooks, platform-native storytelling, copywriting, and visual aesthetics
- Able to work in a fast-paced environment, highly organized, and detail-oriented
- Data-driven mindset with a creative approach to content planning and testing
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