Project Management

2 weeks ago

Sleman, Indonesia PT INDOTECH BERKAH ABADI Full time

**Deskripsi Pekerjaan**

Kami sedang mencari seorang **Project Manager** yang berpengalaman untuk memimpin dan mengelola proyek dari tahap perencanaan hingga penyelesaian. Posisi ini bertanggung jawab untuk memastikan proyek berjalan sesuai target waktu, anggaran, dan kualitas yang telah ditentukan, serta menjaga koordinasi dengan seluruh tim dan stakeholder.

1. Jabatan & Fokus Utama

Project Manager Pemasaran (Automotive Care / Car Shampoo Brand)

Fokus: mengatur alur pemasaran dari hulu-hilir, mulai dari branding, konten TikTok, distribusi, sampai monitoring growth penjualan.

⸻

2. Kriteria Utama Kandidat

a. Penguasaan Digital Marketing
- Paham funnel pemasaran: awareness → consideration → conversion.
- Mampu membuat strategi konten TikTok (UGC, before-after, demo penggunaan sabun).
- Bisa membaca data: CTR, CPC, CPA, ROAS, retention, perbandingan performa video.
- Mengerti ads TikTok & Meta.

b. Kemampuan Project Management
- Bisa memetakan timeline kampanye 1-3 bulan.
- Bisa mengkoordinasikan tim konten, desainer, talent.
- Mampu membuat SOP proses produksi konten dan distribusi.
- Terbiasa menyusun laporan mingguan kepada owner.

c. Pengetahuan Niche Automotive
- Tahu perilaku pasar otomotif (auto detailing, pencucian motor/mobil).
- Tahu angle iklan “sensasi kinclong”, “foam tebal”, “hemat pemakaian”, “hasil perbandingan”.

d. Karakter Kerja
- Gesit, komunikatif, gak nunggu perintah.
- Ide kreatif tinggi tapi tetap terstruktur.
- Jujur dalam pengelolaan anggaran iklan.
- Sanggup bekerja target.

⸻

3. Jobdesk Lengkap

1. Membuat Master Plan Strategi Pemasaran per bulan.

2. Menjalankan project:

- brainstorming konsep,
- mengatur talent & crew,
- memastikan konten sesuai brand voice.

3. Mengelola akun TikTok & IG.

4. Menganalisis performa konten setiap hari/pekan.

5. Mencari kolaborasi UGC creator otomotif.

6. Mengatur inventori untuk kebutuhan konten (produk, properti cuci mobil).

7. Menyusun laporan perkembangan penjualan dan engagement.

Jenis Pekerjaan: Penuh Waktu

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