Brand and Content Marketing Specialist

3 days ago


Tangerang, Banten, Indonesia PT Abadi Sejahtera Finansindo (Singa Fintech) Full time 9,000,000 - 12,000,000 per year

Key Responsibilities

● Lead brand strategy and positioning aligned with business goals and market insights.

● Develop and deliver high-quality, consistent content across all brand channels.

● Plan and execute 360° integrated campaigns combining digital, KOL/influencer, performance, and on-ground activations.

● Manage external creative, digital, and media agencies to ensure effective execution.

● Build a strong and unified brand voice and storytelling framework across touchpoints.

● Drive brand events, partnerships, and community initiatives to enhance awareness and loyalty.

● Track and analyze brand performance metrics to optimize strategies.

● Stay ahead of fintech, cultural, and digital trends for continuous brand innovation.

Requirements

● Bachelor's degree in Marketing, Communications, Business, or related field.

● Minimum 5 years of proven experience in brand management, growth marketing, or communications, preferably in
fintech (payments, lending, wallet, investment)
or
e-commerce
marketing.

● Familiarity with performance metrics (Social media leads, SEO ranking, CTR, CPC, ROAS, organic traffic) and brand-funnel correlation.

● Experienced in campaign development and execution — from creative ideation to post-campaign analysis.

● Hands-on experience in managing events, activations, or partnerships that directly drive brand outcomes.

● Proven ability to build and manage a
KOL / Influencer
database;

● Strong analytical mindset — able to extract actionable insights from brand and performance data.

● 
Fluent in English
. Mandarin chinese is a plus.



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