Brand & Marketing Activation Specialist

4 days ago

South Tangerang, Banten, Indonesia Häfele Indonesia Full time 50,000,000 - 100,000,000 per year

To strengthen Häfele's brand presence and customer engagement through creative and integrated marketing initiatives. The Brand & Marketing Activation Specialist is responsible for planning and executing both digital and offline marketing activities. From planning campaigns, managing events, and handling KOL & brand collaborations, to engaging directly with customers through showroom visits, social media interaction, and digital channels, with the goal of building leads and driving business opportunities.

Day to Day Responsibilities:

  • Plan, execute, and monitor brand activation campaigns to enhance visibility and engagement.
  • Manage end-to-end events, from concept, vendor coordination, to execution and reporting.
  • Develop and schedule social media content (Instagram, LinkedIn, TikTok, etc.) that reflects Häfele's tone and values
  • Analyze online engagement metrics (reach, engagement rate, CTR) and implement strategies to improve results.
  • Identify and generate new leads through events, social media interaction, website inquiries, and partnerships
  • Track and report campaign results, including leads generated, event turnout, engagement rate, and web traffic growth.

Qualifications:

  • Bachelor's degree in marketing, Communication, or related field
  • Having work experience of at least 2 years of experience in brand activation, digital marketing, or customer management (preferably in building material industry, furniture, home appliances or similar
  • Ability to balance creativity with commercial objectives
  • Experience in handling both offline events and online campaign with Customer-Centric Mindset. Always focused on creating value and great experiences for customers
  • Willing to be placed at Head Office, BSD. Willing to travel intensively.

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