Assistant Store Manager

The
Assistant Store Manager
plays a key role in supporting the Store Manager to ensure the seamless daily operations of Bacha Coffee outlets. This position focuses on delivering
exceptional guest experiences
, maintaining
luxury service standards
, and driving
operational excellence
in alignment with Bacha Coffee's brand philosophy. The role requires a balance of strategic oversight, team leadership, and hands-on management to uphold the brand's world-class service and retail environment.

Key Responsibilities

Operational Excellence & Brand Standards

• Support the Store Manager in overseeing daily operations to ensure compliance with Bacha Coffee's service, quality, and presentation standards.
• Conduct regular floor checks to maintain the boutique's ambiance, cleanliness, and brand presentation at the highest level.
• Ensure adherence to operational procedures, including safety, hygiene, and grooming standards.
• Implement and maintain operational best practices to achieve consistency and efficiency across shifts.

People Leadership & Development

• Lead, motivate, and inspire store teams to deliver the finest guest experience in line with Bacha Coffee's hospitality philosophy.
• Support recruitment, onboarding, and continuous training initiatives in partnership with HR and Training teams.
• Provide coaching and constructive feedback to enhance performance and maintain a culture of excellence and teamwork.
• Foster a positive and professional work environment aligned with Bacha Coffee's core values.

Sales & Business Performance

• Support daily sales operations, monitor key performance indicators, and ensure sales targets are achieved.
• Collaborate with the Store Manager and Marketing team to execute in-store promotions and seasonal campaigns.
• Assist in analyzing P&L reports, controlling costs, and identifying opportunities to maximize store profitability.
• Promote upselling and cross-selling techniques to enhance guest satisfaction and sales results.

Inventory & Cost Management

• Supervise inventory control and stock management processes to ensure optimal levels and minimize waste.
• Support accurate inventory reporting, ordering, and stock rotation in coordination with the central operations team.
• Maintain accountability for product quality, shelf life, and compliance with company standards.

Guest Experience & Issue Resolution

• Ensure every guest receives an exceptional and personalized service experience.
• Address guest feedback and resolve concerns promptly and gracefully.
• Monitor guest satisfaction and continuously implement initiatives to elevate the overall boutique experience.

Strategic & Operational Support

• Assist in planning and executing special events, new product launches, and seasonal campaigns.
• Prepare operational reports on sales performance, staffing, and store improvements.
• Collaborate with the Store Manager and Operations team to align daily operations with broader business objectives.

Requirements

• Bachelor's degree in Hospitality, Business Administration, or a related field (preferred).
• Minimum
  5 years of experience in F&B or luxury retail management
  , with at least
  2 years in a supervisory or assistant manager role
  .
• Proven leadership skills with the ability to manage and motivate diverse teams.
• Excellent communication skills in English (Bahasa Indonesia proficiency is a plus).
• Strong customer service orientation with a refined sense of hospitality and attention to detail.
• Proficiency in POS systems and basic financial analysis.
• Highly organized, results-driven, and adaptable in a fast-paced environment.
• Impeccable grooming, presentation, and professional demeanor consistent with a luxury brand.
• Willingness to work flexible hours, including weekends and public holidays.