Director of Sales Marketing

4 days ago

Cirebon, West Java, Indonesia Bentani Hotel and Residence Full time 9,000,000 - 12,000,000 per year

**
• Strong Leadership & Team Management: Able to lead, motivate, and develop a dynamic sales and marketing team to achieve revenue targets.


• Strategic Planning: Skilled in creating and executing annual sales & marketing plans, budgets, and forecasts.


• Market Intelligence: Deep understanding of local and national market trends, competitor analysis, and emerging business opportunities in the hospitality industry.


• Revenue & Yield Optimization: Experienced in maximizing ADR, RevPAR, and GOP through smart segmentation and rate strategy.


• Digital & Brand Marketing: Proficient in social media strategy, OTA optimization, SEO/SEM campaigns, and brand positioning.


• Public Relations & Partnerships: Strong network with media, corporate accounts, government institutions, travel agents, and event organizers.


• Communication & Presentation: Excellent communication in English and Bahasa Indonesia (verbal and written), with strong negotiation and interpersonal skills.


• Analytical Thinking: Ability to analyze data-driven insights (from systems such as Power Pro, OTA Insight, Google Analytics, etc.) to inform business strategy.


• Creativity & Innovation: Forward-thinking in developing unique promotions, PR campaigns, and brand storytelling that reflect Bentani's "Modern Heritage" identity.

Key Responsibilities


• Develop and implement strategic sales & marketing plans to increase revenue, occupancy, and brand awareness.


• Manage all market segments (Corporate, MICE, Government, OTA, Leisure, and Walk-in).


• Lead the marketing communication strategy, ensuring consistent visual identity and message across all platforms.


• Drive F&B marketing campaigns (restaurant, bar, events) in collaboration with F&B and PR teams.


• Maintain strong relationships with key accounts, travel partners, and corporate clients.


• Oversee performance reporting: monthly sales review, revenue forecast, and ROI analysis on campaigns.


• Ensure alignment with Bentani's long-term positioning as Cirebon's leading boutique executive hotel with authentic dining experiences.

What We Offer:

An opportunity to lead a growing brand with deep roots in Cirebon , where tradition meets transformation, and your leadership defines the next generation of hospitality.**

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