Digital Marketing Executive

5 days ago

Tangerang, Banten, Indonesia Goapp | Growth Platform Full time $40,000 - $80,000 per year

About Goapp

Goapp is a Growth Platform
designed to help retail & service businesses scale faster. We unify
customer data
,
multi-channel tools
, and
Agentic AI
—so teams can orchestrate smarter campaigns, streamline operations, and drive customer retention.

From beauty clinics to real estate and retailers, we help multi-branch and high-touch service businesses simplify complexity, personalize experiences, and accelerate revenue growth.

Job Description

As a Digital Marketing Executive, you'll be responsible for driving Goapp's growth across digital channels by combining content creation, user research, and performance marketing into one loop. You will work closely with the founder, product, and sales teams to turn insights into campaigns that acquire and convert users.

  • Create high-quality content (video, short-form, carousels, emails, landing pages) that drives awareness and leads.
  • Work with AI-assisted tools to scale content creation and repurposing.
  • Manage and optimize content across channels: Instagram, LinkedIn, TikTok, paid ads, website.
  • Use storytelling to explain complex Goapp features simply.
  • Conduct customer and competitor research to understand trends, pain points, and opportunities.
  • Translate product updates and customer feedback into content and campaign ideas.
  • Monitor category, AI, SaaS, and service business trends.
  • Run and optimize paid campaigns (Meta, Google, LinkedIn, TikTok) to drive leads and conversions.
  • Set up A/B tests across creatives, audiences, and landing pages.
  • Track metrics: CAC, CTR, CPL, ROAS, retention signals, funnel conversion.
  • Collaborate with sales to ensure marketing → lead → revenue is tight.
  • Coordinate campaigns with design, product, AI, and sales teams.
  • Create dashboards and weekly reports on growth performance.

Qualifications

  • 1–3 years of digital marketing or content/performance role (startup/SaaS preferred).
  • Strong content creation skills (writing + basic video/editing).
  • Familiar with Meta Ads, Google Ads, Linked In Ads, TikTok Ads.
  • Analytical mindset: comfortable with dashboards, metrics, and experiments.
  • Curious, fast learner, executes at high speed.
  • Comfortable working directly with founders and cross-functional teams.
  • Entrepreneurial mindset with ability to thrive in a fast-paced, growth-oriented environment.
  • Bonus: experience with AI tools, CRM, and automation platforms.

Why Join Goapp

  • Be part of a
    category-defining platform
    that's transforming how service businesses grow
  • Competitive base salary + uncapped commission
  • Flexible remote work setup
  • Learn from a team building at the intersection of
    AI, SaaS, and customer experience

Send your CV and a short intro to

Let's build the future of service & retail business growth—together

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