Vice President

5 days ago

Jakarta, Jakarta, Indonesia PT AVAMORA KREASI BIOTEKNOLOGI Full time 900,000 - 1,200,000 per year

VP Sales, Retail & Operations

At Avamora, we build brands that inspire and connect with people — from beauty to lifestyle. Our portfolio includes renowned local names such as Alchemist, Rollover Reaction, and other emerging brands in the industry.

We're looking for a VP Sales, Retail & Operations to lead and scale our sales strategy, retail excellence, and operational performance across all Avamora brands. This role will oversee nationwide sales growth, end-to-end retail operations, and the execution of strategies that elevate customer experience and brand presence. You will play a pivotal role in driving revenue, optimizing processes, and ensuring our stores and teams operate at world-class standards.


Education & Background
  • Bachelor's degree in Business, Marketing, or Industrial Engineering (Master's/MBA preferred).
  • Minimum 10–15 years of progressive experience in sales, operations, or commercial management, including at least 5 years in a senior leadership role.
  • Proven track record in FMCG, beauty, lifestyle, or retail industries.

Sales & Commercial Leadership
  • Demonstrated success in driving revenue growth across multiple channels (offline retail, online, and B2B/distribution).
  • Experienced in sales forecasting, channel strategy, and account management — balancing short-term sales targets with long-term brand and market building.
  • Strong understanding of pricing strategy, trade marketing, and margin optimization.
  • Experience developing and leading national or regional sales teams with measurable performance culture.

Operational Excellence
  • Proven ability to scale end-to-end operations, from procurement to retail execution, ensuring agility, accuracy, and profitability.
  • Strong command of supply chain management, inventory planning, and demand forecasting.
  • Experienced in optimizing operational processes, vendor performance, and cost efficiency while maintaining quality and brand standards.
  • Knowledge of ERP systems, retail data analytics, and digital commerce operations.

Strategic & Financial Acumen
  • Sharp strategic thinker capable of connecting business goals with operational execution and commercial results.
  • Experience managing P&L, budgeting, and working capital to deliver sustainable profitability.
  • Proven ability to translate analytics and data into actionable strategies.

Leadership & Culture Fit
  • Inspiring leader with the ability to build, align, and empower cross-functional teams.
  • Strong collaborator across Marketing, Finance, and Product divisions to ensure unified execution.
  • High integrity and alignment with our PRISMA values.
  • Excellent interpersonal and negotiation skills with both internal teams and external partners.
  • Fluent in English and Bahasa Indonesia.

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