Digital Marketing Senior Manager

1 day ago

Jakarta, Jakarta, Indonesia ELECTRUM Full time 250,000,000 - 500,000,000 per year
About the Role

We're looking for a Digital Marketing Senior Manager to lead Electrum's digital presence, scale our social media ecosystem, and drive measurable growth across online channels. You will be responsible for developing digital strategies, managing paid and organic campaigns, growing our social communities, and leading the digital marketing team to deliver high-impact results.

You will collaborate closely with Product, Brand, Sales, CX, and cross-functional teams to ensure digital initiatives support both commercial and brand objectives.

What You Will Do
  • Develop and execute the overall digital marketing strategy across social media, paid media, content, website, and digital activation programs.
  • Lead aggressive social media growth across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
  • Build and manage a strong content engine focused on reach, retention, engagement, and audience expansion.
  • Oversee end-to-end performance marketing campaigns across Meta Ads, Google Ads, TikTok Ads, and other digital channels.
  • Analyze digital performance metrics and build dashboards to track reach, traffic, conversion, CAC, ROAS, engagement, and retention.
  • Lead influencer and creator partnership programs across nano, micro, and macro creators to amplify brand presence.
  • Work closely with Product, CX, Sales, and Brand teams to align digital initiatives with business needs.
  • Ensure brand consistency, message accuracy, and creative quality across all digital touchpoints.
  • Mentor, develop, and lead the digital marketing team, including social media specialists, paid ads managers, content creators, and community managers.
  • Manage relationships with agencies, freelancers, and external creative partners.
What You Bring
  • 6–10 years of experience in digital marketing, with at least 3 years in a senior or managerial role.
  • Proven track record of growing social media accounts significantly, including experience driving large-scale audience growth.
  • Strong expertise in performance marketing, funnel optimization, and data-driven experimentation.
  • Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, Analytics tools, and social platform insights.
  • Deep understanding of content strategy, storytelling, creative direction, and platform-native content formats.
  • Strong analytical skills with the ability to translate data into clear and actionable strategies.
  • Experience managing cross-functional digital teams and agency partners.
  • Excellent communication skills and ability to work across Product, CX, Sales, and Brand functions.
Nice to Have
  • Experience in consumer tech, mobility, transportation, or EV-related brands.
  • Hands-on skills in copywriting, scripting, content creation, or video direction.
  • Established network with influencers, creators, agencies, and digital communities.
  • Familiarity with CRM platforms, marketing automation tools, and customer lifecycle strategies.

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