Manager Marketing Dental Clinic

5 days ago

Tangerang, Banten, Indonesia PT. Senyum Ceria Management Full time 40,000,000 - 80,000,000 per year
Kualifikasi Marketing Manager – Dental Clinic
  • Pendidikan minimal S1 Marketing/Manajemen/Komunikasi atau bidang terkait.
  • Pengalaman 3–5 tahun di bidang marketing, lebih diutamakan di industri healthcare/klinik/rumah sakit/dental clinic.
  • Memahami strategi digital marketing (Google Ads, Meta Ads, TikTok Ads, dll.).
  • Terbiasa membuat budget iklan, memantau performa, dan menganalisis efektivitasnya.
  • Menguasai CRM untuk pengelolaan database pasien (retensi & follow-up).
  • Memahami konsep marketing funnel pasien (dari awareness → konsultasi → perawatan).
  • Mampu mengoordinasikan tim creative untuk menghasilkan konten edukasi & promosi yang sesuai brand klinik gigi.
  • Komunikatif, analitis, dan berorientasi pada hasil.

Jobdesk Marketing Manager – Dental Clinic

  1. Monitoring Digital Ads

  2. Memantau performa iklan online untuk promosi layanan klinik gigi.

  3. Mengoptimalkan targeting agar tepat sasaran (misalnya pasien ortho, scaling, veneer, dsb.).

  4. Budgeting & Analisis

  5. Menyusun dan mengatur anggaran iklan klinik.

  6. Mengevaluasi efektivitas kampanye dan menghitung ROI.

  7. CRM & Database Pasien

  8. Mengelola data pasien dengan sistem CRM.

  9. Memastikan follow-up, reminder kontrol, dan retensi pasien berjalan efektif.

  10. Tracking Funnel Pasien

  11. Menganalisis alur pasien dari awareness → booking → datang → repeat treatment.

  12. Mengidentifikasi hambatan di tiap tahap funnel untuk meningkatkan konversi.

  13. Koordinasi Tim Creative

  14. Mengarahkan tim creative dalam membuat konten promosi (edukasi kesehatan gigi, promo treatment, testimoni pasien, dll.).

  15. Menjaga konsistensi branding klinik di semua media.

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