Performance Marketing Analyst

5 days ago

Kota Administrasi Jakarta Barat, Jakarta, Indonesia IlmuOne Data Full time 750,000,000 - 1,500,000,000 per year
Work Responsibilities:
  • Campaign Analysis: Monitor the performance of digital marketing campaigns across various channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing.
  • Data Analysis: Collect, analyze, and interpret marketing data to identify trends, opportunities, and areas for improvement. Provide actionable insights to the marketing team.
  • ROI Optimization: Work closely with the marketing team to optimize campaign budgets, bidding strategies, and targeting to maximize return on investment (ROI).
  • A/B Testing: Plan and execute A/B tests to improve ad creatives, landing pages, and other campaign elements. Utilize test results to inform campaign optimization.
  • Reporting: Prepare regular reports and dashboards to communicate campaign performance and key metrics to stakeholders. Identify and communicate key insights from the data.
  • Competitor Analysis: Stay up-to-date with industry trends and competitive landscape. Conduct competitor analysis to identify opportunities and areas for differentiation.
  • Keyword and Audience Research: Perform keyword research and audience analysis to inform ad targeting and content strategies. 
  • Collaboration: Collaborate with cross-functional teams, including content, design, and development to ensure alignment of marketing efforts and achieve campaign objectives.
  • Project Management: Supports project managers/team lead in overseeing progress, client communication, and meeting coordination to ensure smooth cross-team execution. Capable of capturing and validating client needs and effectively briefing the internal team for follow-up actions.
  • Client Facing: Serves as a key point of contact for external stakeholders, ensuring clear communication and strong client relationships. Confident in leading discussions and understanding client needs. 
  • Agile mindset: Demonstrates adaptability and responsiveness in a fast-paced environment, quickly adjusting to evolving client needs and project priorities. Proactive in finding solutions and maintaining efficiency amid changing circumstances.
  • Preferred to have background knowledge on Google products and/or be able to grasp and learn new concepts quickly and in depth.
  • Preferred to have experience in digital marketing fields.
  • Communication Skills - Ability to communicate in clear and concise terms. Leadership Responsibilities.
  • Commits to spending daily time in personal development and growth.
  • Ability to work with minimal supervision and keep supervisors informed.
  • Able to motivate themselves to learn new concepts quickly and in depth.
  • Able to be proactive with given tasks.
   Job Requirements:
  • Bachelor's degree in Statistics, Mathematics, Computer Science, Industrial Engineering, Economics, or a related field. A master's degree is a plus.
  • Minimum 2–3 years of experience as a Product Analyst, Data Analyst, Business Analyst, or a related role.
  • Experience in the tech, consulting, e-commerce, or financial services industry is highly valued.
  • Experience collaborating with performance marketing or growth marketing teams is a strong advantage.
  • Proficient in SQL for data extraction and transformation.
  • Skilled in analytical tools such as Python, R, or advanced Excel (including pivot tables, VLOOKUP, and data modeling).
  • Familiar with Business Intelligence (BI) tools such as Tableau, Power BI, Looker, or Google Data Studio.
  • Hands-on experience with A/B testing, cohort analysis, funnel analysis, and experimentation frameworks.
  • Strong understanding of product metrics like conversion rate, retention, churn, LTV, CAC, and ROI.
  • Solid understanding of performance marketing channels such as Google Ads, Meta Ads, TikTok Ads, and programmatic platforms.
  • Experience in analyzing and optimizing marketing campaign performance using data.
  • Knowledge of channel attribution models, marketing effectiveness measurement, and budget optimization based on data insights.
  • Comfortable working closely with marketing teams to align performance initiatives with product goals.
  • Strong business acumen with the ability to turn complex data into actionable insights and strategic recommendations.
  • Excellent communication skills with the ability to present findings to non-technical stakeholders.
  • Product-oriented mindset with strategic thinking and problem-solving skills.

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