Senior Brand Manager

5 days ago

Jakarta, Jakarta, Indonesia PT Astrindo Starvision Full time $80,000 - $120,000 per year

Responsibilities:

1. Strategic & Analytical Leadership

  • Conduct comprehensive market analysis to identify emerging opportunities, new customer segments, and competitive trends within the high-tech and space-tech domains.
  • Utilize data-driven methodologies to evaluate sales performance, platform usage metrics, and marketing campaign performance (ROI), generating actionable insights to optimize brand strategy.
  • Develop accurate sales forecasts and manage marketing budgets to ensure efficient resource allocation and financial accountability.

2. Brand Development & Communication

  • Craft a compelling and technically grounded brand narrative that effectively communicates platform features, value propositions, and product benefits to both technical and non-technical audiences.
  • Lead the development and execution of digital marketing initiatives across SEO, SEM, social media, content marketing, and other modern channels to increase platform visibility, adoption, and conversion.
  • Oversee crisis communication strategies, including responses to technical incidents, platform performance issues, or adverse media coverage to safeguard brand reputation.

3. Industry-Specific Expertise & Technical Insight

  • Leverage experience within technology, SaaS, or PaaS environments to understand platform lifecycles, subscription models, and customer behavior drivers.
  • Collaborate closely with product teams to ensure brand messaging aligns with technical advancements, product roadmaps, and platform capabilities.

4. Leadership & Cross-Functional Collaboration

  • Drive cross-functional alignment with Marketing, Sales, Product, and Customer Support teams to ensure cohesive brand execution and support commercial initiatives.
  • Manage relationships with external vendors, agencies, brand principals, and strategic partners to enhance campaign output, efficiency, and consistency.
  • Lead negotiations related to contracts, partnership agreements, pricing, and internal resource allocation to maximize brand value and operational effectiveness.

Requirements:

  • Minimum Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum 3 years of experience in brand management; experience in technology, SaaS, or platform environment is strongly preferred (critical for understanding platform lifecycles and subscription models).
  • Expertise in strategic market analysis, customer segmentation, and competitive positioning.
  • Strong ability to coordinate pricing and stock with brand principals and other key stakeholders.
  • Proven track record in developing and executing innovative brand sales programs for customers.
  • A proactive, solution-oriented team player with excellent collaboration skills.
  • Proficient in English, with strong verbal and written communication capabilities.
  • Demonstrated cross-functional leadership skills with the ability to align Product, Sales, and Marketing teams.
  • Highly data-driven, with strong skills in sales analytics, forecasting, and managing marketing ROI and budgets.
  • Proven ability to translate complex technical offerings into clear, compelling, and market-ready brand narratives.

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