Head of Revenue

Job Title: Head of Revenue & Growth

Location: Jakarta, Indonesia (On-site with regular clinic visits)

Reports to: Chief Executive Officer

Collaborates with: Chief of Business Development, Branch Managers, Tech, Creative Team

About modernvet

modernvet is one of Indonesia's fastest-growing veterinary care providers. We're on a mission to transform pet healthcare by combining clinical excellence, heartfelt hospitality, and a deep love for animals. With multiple clinics and a growing national footprint, we're building a brand that brings comfort, trust, and innovation to pet families across the country.

Role Overview

As our Head of Revenue & Growth, you'll be responsible for driving customer acquisition, pricing optimization, and marketing effectiveness—across both online and offline channels. You'll work hand-in-hand with the CEO to grow the business sustainably and impactfully.

This is a strategic individual contributor role for someone who is hands-on, loves solving problems, and thrives in a fast-paced, evolving environment. You'll collaborate with branch managers to drive local marketing efforts, partner with the tech team for digital campaigns, and ensure all customer-facing materials meet modernvet's brand standards.

You won't start with a team, but you'll be a key builder of the commercial engine behind modernvet's next stage of growth. This role is perfect for someone who combines analytical sharpness with execution grit—and is not afraid to roll up their sleeves.

Key Responsibilities

• Customer Acquisition Strategy

  Design and lead hyperlocal and digital acquisition efforts—leveraging online platforms, referral programs, partnerships, and neighborhood campaigns. Collaborate with the tech team for targeted online marketing and with branch managers for impactful offline activation.

• Revenue Growth & Pricing Optimization

  Analyze pricing competitiveness and develop tailored pricing strategies for services such as consultations, diagnostics, grooming, vaccinations, and memberships across branches.

• Clinic Marketing Playbook

  Work with Branch Managers and the creative team to execute consistent, brand-aligned marketing initiatives that drive clinic traffic, awareness, and repeat visits. Ensure all campaigns uphold Modernvet's visual and messaging standards.

• Membership & Loyalty Program Strategy

  Co-own the development and performance of the membership program—improving perceived value, renewal rates, and customer retention.

• Revenue Performance & Forecasting

  Set, monitor, and analyze branch-level revenue KPIs. Provide regular reporting on revenue health, customer acquisition cost (CAC), and marketing ROI. Support budget planning and growth forecasting with the CEO.

• Impact & SAM Analysis

  Conduct impact evaluations of campaigns and services. Refine SAM (Serviceable Addressable Market) estimation at the branch level to guide growth focus and location strategies.

• Cross-functional Collaboration

  Work closely with the Chief of Business Development to align revenue goals with clinic expansion strategy. Collaborate with the tech and creative teams for digital execution, and with Branch Managers to activate local initiatives.

• Experimentation & Optimization

  Run lightweight experiments to test messaging, bundling, or channel effectiveness. Leverage data insights and AI tools to refine strategies before scaling across branches.

Qualifications

• 8+ years in revenue/growth/commercial leadership, ideally in: Healthcare (vet clinics, dental, aesthetics), Service sectors (salons, fitness, wellness) or Community/neighborhood-based businesses (retail chains, daycare, F&B)

• Loves animals, and thrives in a mission-driven environment

• Proven track record in customer acquisition, pricing analysis, campaign impact tracking, and CAC optimization

• Familiarity with SAM measurement and applying insights to guide business decisions

• Strong understanding of both digital and local/offline marketing strategies

• Comfortable using AI tools (e.g. ChatGPT, ad platforms, data automation) to enhance marketing effectiveness and decision-making

• Hands-on and execution-focused—excited to work without a team initially and drive initiatives directly

• Empathetic communicator who collaborates well across functions