Creative Dept Head
3 days ago
- Creative Concept & Campaign Development
Mengembangkan dan mengeksekusi ide kreatif untuk branding, kampanye marketing, dan peluncuran produk/treatment.
Memastikan storytelling mampu menyentuh audiens utama: pasien, mitra, dan profesional medis.
- Execute Brand & Communication Strategy
Bekerja sama dengan Product Manager dan GM Commercial untuk menerjemahkan objektif bisnis menjadi arah visual yang jelas.
Membangun pendekatan kreatif yang konsisten dengan nilai dan positioning merek Ella.
- Brand Identity & Visual System
Menentukan dan menjaga identitas visual Ella (palet warna, tipografi, gaya fotografi, tone of copy, key visual).
Melakukan penyegaran berkala terhadap panduan brand untuk menjaga konsistensi lintas kanal.
- End-to-End Creative Production
Mengawasi seluruh produksi kreatif: konten media sosial, video/foto, POSM klinik, iklan digital, dan materi branding.
Memastikan seluruh aset memenuhi standar estetika, kepatuhan medis, dan kualitas visual.
- Team & Vendor Leadership
Memimpin tim kreatif internal (designer, videographer) dan mengarahkan kualitas output.
Membangun sistem kerja efisien: template brief, SLA, checklist QC, dan sistem manajemen aset.
- Cross-Department Collaboration
Berkolaborasi dengan tim Product Marketing, Sales, Performance, Partnership, dan Medical untuk menyatukan komunikasi di semua touchpoint.
Bekerja sama dengan developer/UI-UX untuk proyek digital agar selaras dengan identitas brand.
- Quality & Optimization
Memastikan seluruh aset kreatif optimal untuk berbagai format (print, digital, video, social).
Menganalisis performa konten bersama tim marketing untuk menyempurnakan arah kreatif berdasarkan hasil.
Requirements :
- Minimal 7 tahun pengalaman di bidang kreatif, art direction, atau design leadership (lebih disukai di industri kecantikan, estetika, atau kesehatan).
- Memiliki portofolio kuat yang menunjukkan kemampuan brand building, campaign development, dan production management.
- Pemahaman mendalam tentang digital storytelling dan konsistensi brand.
- Mampu memimpin tim multidisipliner dan menangani berbagai proyek dengan tenggat ketat.
- Menguasai Adobe Creative Suite, Figma, atau Canva, serta memahami alur kerja produksi foto/video
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