Product Marketing

What Will You Do:

• Collaborate with the Product Marketing Manager to develop and implement growth strategies focusing on user acquisition, engagement, and retention.
• Identify growth opportunities by analyzing product performance metrics and market trends.
• Execute growth experiments, A/B testing, and optimization initiatives to maximize impact.
• Design and implement campaigns to encourage and showcase user-generated content that drives product credibility and community engagement.
• Work with users to gather testimonials, reviews, and case studies that highlight the product's value and success stories.
• Integrate UGC into broader marketing strategies, ensuring alignment with product growth objectives.
• Plan and execute targeted campaigns across email, in-app messaging, push notifications, and social media to enhance product engagement.
• Leverage marketing tools such as MoEngage, SEMrush and Google Analytics to track, measure, and optimize campaign performance.
• Research and Benchmarking
• Benchmark product performance and marketing initiatives against industry standards to identify best practices.
• Partner with product, sales, and marketing teams to align on growth objectives and ensure cohesive messaging.
• Support sales enablement with tools, resources, and insights that empower teams to communicate product value effectively,
• Collaborate with the creative team to produce visuals, videos, and other assets to support campaigns, with a particular focus on UGC-related materials.
• Ensure creative outputs align with brand identity and growth goals.

Minimum Qualifications: What We Are Looking For:

General Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in product marketing, growth marketing, or a related role.
• Strong command of English, both written and verbal.
• Proven ability to manage data-driven campaigns and analyze performance metrics.
• Willing to work from Jakarta Office

Technical Requirements

• Familiarity with marketing automation, graphic design, video editing, and animation tools.
• Experience in tracking and analyzing growth metrics, including acquisition, activation, and retention.

Soft Skill Requirements

• Highly organized with strong attention to detail and a commitment to high-quality work.
• Creative and strategic thinker with the ability to innovate and adapt.
• Collaborative mindset and excellent interpersonal skills for working across teams.

The transaction is the lungs of the breathing economy, that is why our first step starts with a big dream to pave the way towards freedom of transaction. Since 2007, DOKU has been the first electronic payment system and risk management company in Indonesia. From paying and getting paid to transfer funds, all are possible with DOKU. For more than one decade, we have grown together alongside large and medium scaled companies to personal sellers from various lines of business, ranging from transportation, tourism, insurance, retail, donation, communities, and many more. Collaboration with partners such as local and international banks, also non-banking institutions has strengthened our reputation as a trusted local electronic payment solution. Our business grows together with our partners' businesses. Thus we have built a payment ecosystem that is supportive and strengthens theirs. The formation of three product pillars that responds to all business needs across all layers of society has marked our transformation from "The Better Way to Pay" becoming "Think Beyond Payments". The three winning product pillars comprise Payment Gateway and Transfer Services for Corporate, SMEs, Start-ups, and Local and International MSMEs. The last product pillar, Collaborative Commerce, is designed to empower communities and personal usage.