Senior Brand Manager
5 days ago
Job Description
- Develop and execute brand strategies to strengthen positioning.
- Lead product development, packaging, and innovation to meet market needs and consumer preferences.
- Monitor and analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
- Plan and implement integrated marketing campaigns across ATL, BTL, and digital channels.
- Manage brand budget effectively to maximize ROI.
- Collaborate with cross-functional teams (R&D, Sales, Supply Chain, Trade Marketing) to ensure alignment and smooth execution.
- Maintain strong relationships with external partners such as creative agencies, media, and research firms.
- Track brand performance, conduct regular reviews, and provide recommendations to achieve business objectives.
Qualifications
- Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus
- .Minimum 3-4 years of experience in brand management, preferably in FMCG
- .Strong understanding of consumer behavior, market research, and brand strategy
- .Proven experience in managing product launches and integrated campaigns
- .Excellent analytical, project management, and communication skills
- .Creative, innovative, and result-driven mindset
- .Willing to travel for business trips (domestic or out-of-town)
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