Employer Branding Analyst

3 days ago

Jakarta, Jakarta, Indonesia PT Esensi Solusi Buana (ESB) Full time $500,000 - $1,000,000 per year

About the Role

The
Employee Branding Analyst
is responsible for developing, implementing, and managing strategies to strengthen the company's employer brand, enhance talent attraction, and promote a positive employee experience. This role plays a key part in positioning the company as an employer of choice through transparent communication, people-centered initiatives, and agile collaboration with internal stakeholders, reflecting our core values of
Honesty, Empathy, and Agility
.

What You'll Do (Responsibilities):

  • Develop and implement employer branding strategies that authentically reflect company culture, values, and recruitment needs, ensuring
    honest and consistent messaging
    .
  • Conduct market research and benchmarking to enhance the Employer Value Proposition (EVP) with
    empathetic insights
    into talent expectations.
  • Create annual employer branding plans and content calendars grounded in clarity and transparency.
  • Design digital campaigns for talent attraction across social media, career sites, and recruitment platforms, executed with
    agility and creativity
    .
  • Produce compelling storytelling content, including videos, articles, and employee spotlights that demonstrates genuine appreciation for employee experiences.
  • Build strong, empathetic partnerships with universities, communities, professional organizations, and media.
  • Manage campus events, job fairs, hiring events, and employer branding campaigns (online & offline) with
    agile planning and execution
    .
  • Analyze employer branding metrics such as social media engagement, talent pipeline data, career site traffic, and review platforms to ensure honest performance reporting.
  • Provide strategic, data-driven recommendations that support continuous improvement with an agile mindset.

What Capabilities You'll Need (Requirements):

  • Bachelor's degree in HR, Communications, Marketing, or a related field.
  • 2+ years of experience in HR, employer branding, culture, or employee engagement roles.
  • Demonstrated creativity,
    empathy in understanding diverse audiences
    , and strong collaboration skills.
  • Passion for workplace culture, employer branding, and creating meaningful employee experiences.
  • Agility
    in adapting to changing organizational needs and priorities.
  • Strong interpersonal and influencing skills, supported by honest communication, empathetic storytelling, and impactful copywriting.

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