Creators Marketing Specialist

Responsibilities
About the team

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

Responsibilities:

Creator Recruitment & Relationship Management

• Identify and onboard TikTok creators aligned with campaign strategy

• Build and maintain long-term relationships with creators, agencies, and influencer partners.

Campaign Planning & Execution

• Plan, select, execute, and manage creator marketing campaigns that drive sales, awareness, and engagement.

• Align with brand marketing teams to match creators with relevant promotions and product launches.

• Create briefs, guide creators on campaign briefs, content strategy, and creative direction.

Performance Monitoring & Optimization

• Track creator performance using metrics such as GMV, click-through rate (CTR), CCPV, and ROAS.

• Regularly analyze campaign performance to identify opportunities for growth or improvement.

• Generate reports and insights for internal teams and leadership.

Trend Analysis & Creative Innovation

• Monitor TikTok trends, creator content formats, and platform changes to inform strategy.

• Recommend innovative content ideas and pilot new formats (e.g., live selling, product unboxings, viral challenges).

• Collaborate with creators on storytelling that aligns with both brand and audience.

Compliance & Risk Management

• Ensure that all creator content complies with TikTok's policies, advertising guidelines, and brand safety standards.

Qualifications
Minimum qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field with 2–4 years of experience in influencer marketing, creator partnerships, or affiliate marketing, ideally in a commerce or social platform.

• Strong interpersonal and relationship-building skills with experience managing external partners or creators.

• Data-driven mindset with experience analyzing campaign performance and optimizing strategy.

• Excellent project management skills with the ability to handle multiple campaigns at once.

• Creative thinker with a pulse on culture, social media trends, and consumer behavior.

• Comfortable using analytics tools, and spreadsheets.

Preferred qualifications:

• Knowledge of key product categories in TikTok Shop (e.g., beauty, fashion, electronics).

• Experience with TikTok Shop, live selling, or affiliate programs is a strong plus.

• Deep understanding of TikTok's creator ecosystem, trends, and content formats.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​