Marketing Specialist

4 days ago


Jakarta, Jakarta, Indonesia PT. Surya Bumi Retailindo Full time

As a Marketing Specialist, you will lead and execute marketing initiatives for Mizuno Indonesia across digital, social, KOL, PR, and community channels, with a focus on strengthening Mizuno's positioning as a premium performance and sportstyle brand through compelling storytelling and impactful campaigns.

Responsibilities:
  • Develop and execute seasonal and annual marketing plans aligned with Mizuno Global direction.
  • Lead integrated 360° marketing campaigns across digital, social media, PR, KOL, and community platforms.
  • Plan and manage KOL strategies, including selection, negotiation, briefing, execution, and KPI tracking.
  • Execute community activations such as run clubs, product trials, and brand or event collaborations.
  • Coordinate PR initiatives, including media outreach, press releases, and product seeding.
  • Collaborate closely with cross-functional teams including brand, retail, sales, social media, and creative.
  • Monitor marketing performance and prepare monthly KPI and campaign reports.
Requirements:
  • Bachelor's degree or Diploma in Marketing, Communications, Business, or a related field.
  • 2–4 years of experience in marketing, including brand, digital, campaign, or content roles.
  • Experience in sportswear, footwear, or lifestyle brands is a strong plus.
  • Confident, adaptable, fast learner, and eager to grow in a dynamic environment.
  • Strong communication skills with the ability to collaborate across divisions.
  • Data-driven mindset with strong analytical skills and a high sense of ownership.


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