Social Media Creative Lead

5 days ago

Semarang, Central Java, Indonesia PT Cressindo Kusuma Full time 4,000,000 - 8,000,000 per year

Job Description :

Social Media Lead bertanggung jawab untuk merancang strategi, mengelola, dan mengoptimalkan aktivitas media sosial brand, khususnya di Instagram dan TikTok. Role ini berfokus pada peningkatan brand awareness, engagement community, lead generation/sales, serta membangun hubungan yang kuat dengan audiens melalui konten kreatif, live shopping, campaign, dan kolaborasi KOL/influencer.

Key Responsibilities :

  • Strategic Planning & Execution

  • Menyusun strategi social media (Instagram & TikTok) sesuai dengan brand goals.

  • Membuat kalender konten bulanan (content planning & campaign).

  • Mengembangkan konsep konten yang engaging, relevan, dan sesuai tren industri kecantikan.

Content & Campaign Management :

  • Mengawasi produksi konten (foto, video, reels, TikTok, live shopping).

  • Berkolaborasi dengan tim kreatif, KOL, dan influencer untuk campaign.

  • Memonitor kualitas dan konsistensi brand voice & visual.

Community Engagement :

  • Membangun komunikasi dua arah dengan audiens (DM, komentar, live chat).

  • Mengelola aktivitas komunitas online/offline (misalnya beauty club, komunitas pengguna).

Performance & Optimization :

  • Menganalisis performa konten, engagement, reach, dan conversion.

  • Mengoptimalkan konten berdasarkan data (Google Sheet, Looker Studio, TikTok Analytics).

  • Membuat laporan KPI mingguan/bulanan.

Cross-functional Collaboration :

  • Bekerja sama dengan tim marketing, brand, dan e-commerce untuk mendukung campaign dan sales.

  • Mengelola budget campaign social media & KOL.

Qualifications :

Must-Have:

  • Pengalaman minimal 1–3 tahun di bidang social media/brand marketing, lebih disukai di industri kecantikan/FMCG.

  • Memahami tren Instagram & TikTok, termasuk format konten, algoritma, dan best practices.

  • Terbiasa membuat strategi social media dari konsep hingga eksekusi.

  • Mampu membaca data (analytics) dan membuat insight dari performance.

  • Leadership & project management skill yang kuat.

  • Kreatif, proaktif, multitasking, dan up-to-date dengan tren digital & beauty.

Nice-to-Have:

  • Familiar dengan tools editing sederhana (CapCut, Canva, dsb).
  • Mampu membuat storytelling yang menarik untuk brand.
  • Personality & Culture Fit
  • Passionate di bidang Parfum, beauty & skincare.
  • Result-oriented namun fleksibel terhadap perubahan tren.
  • Inovatif, tidak takut mencoba format konten baru.
  • Team player dengan kemampuan komunikasi yang baik.
  • Bersedia WFO di Semarang

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